Seattle Part 6 - Weggner Edstrom

For the sixth part of our visit in Seattle we visited Weggner Edstrom - a PR firm in Bellevue who does a lot of the PR for Microsoft.

The most interesting thing about this company to me was their special task force they had to deal with online customer complaints. There was a division of people who tracked the internet and social media to find out what people where saying. When something did arise they would go out their to the blogs, facebook, twitter and other social media and start blogging, sharing and tweeting to resolve the problems that were presented.

It kind of sounded like guerrilla PR - and it sounded awesome.